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…Insight, https://strategicmanagementinsight.com/tools/swot-analysis-how-to-do-it/. Accessed 03 Mar 2025. 12. “Competitive Intelligence (CI) Explained”. Strategic Management Insight, https://strategicmanagementinsight.com/tools/competitive-intelligence-ci/. Accessed 03 Mar 2025. 13. “Balanced Scorecard”. Strategic Management Insight, https://strategicmanagementinsight.com/tools/balanced-scorecard/. Accessed 03 Mar 2025….

…War II period.[1] Early research in this area was guided by the notion that persuasion depended upon factors influencing people’s ability to successfully learn the information contained in persuasive communication…

…(high importance). The number indicates how important the factor is in succeeding in the industry. If there were no weights assigned, all factors would be equally important, which is an…

…employee). Besides being valuable, it is also a rare capability because no other company uses data-based employee management so extensively. Is it costly to imitate? It is costly to imitate,…

…ones to invest in, it still doesn’t answer some very important questions: Is it really worth investing into some business units? How much exactly to invest in? Where to invest…

…https://www.bristol.ac.uk/media-library/sites/cmm/migrated/documents/chapter3.pdf. Accessed 25 Feb 2024. “Consumer Involvement in Retail Store Positioning”. Raj Arora, https://journals.sagepub.com/doi/abs/10.1177/009207038201000201. Accessed 25 Feb 2024. “A prediction study in perceptual and evaluative mapping”. Arun K. Jain Ph.D….

…in the world could be those in which it isn’t even engaged. For example, in the mid-1960s, pharmaceutical companies Abbott Laboratories [2] and Upjohn [3] were both identical in terms of revenue,…

Definition Competitive advantage means superior performance relative to other competitors in the same industry or superior performance relative to the industry average.[1] What is competitive advantage? There is no one…

…11. “ROI Formula (Return on Investment)”. Corporate Finance Institute, https://corporatefinanceinstitute.com/resources/accounting/return-on-investment-roi-formula/. Accessed 22 Dec 2024. 12. “Brief What Gets in the Way of Great Strategy?”. Bain & Company, https://www.bain.com/insights/what-gets-in-the-way-of-great-strategy/. Accessed 22…

…Generation”. Alexander Osterwalder, https://www.strategyzer.com/books/business-model-generation. Accessed 28 Jul 2023 3. “The Apple M1 is a revolution that is changing the computing world”. Citymagazine, https://citymagazine.si/en/apple-m1-is-a-revolution-that-changes-the-computer-world/. Accessed 29 Jul 2023 4. “Mass Customization”….

…and competition. PEST or PESTEL frameworks represent all the macro environment factors that influence the organization in the global environment. Micro environment affects the company in its industry. It is…

…leading tech companies in AI. However, this changed with its acquisition of a stake in OpenAI, the company responsible for introducing ChatGPT to the world. In Microsoft’s strategy, its vehicle…

…leadership strategy where they focus on innovation, cutting-edge features, best-in-class performance, and comfort in their cars. By selecting the customer value proposition in the strategy map, companies can detect if…

…give the company an edge over its competitors. Weaknesses: factors that can be harmful if used against the firm by its competitors. Opportunities: favorable situations which can bring a competitive…

…expectations.[7] Communicating expectations If managers believe subordinates will perform poorly, it is virtually impossible for them to mask their expectations because the message is usually communicated unintentionally, without conscious action…

…Jacqueline Stavros, David Cooperrider and L. Kelley, https://www.researchgate.net/publication/285056937_SOAR_A_new_approach_to_strategic_planning. Accessed 19 Dec 2024. 6. “The Generative Nature of SOAR.” AI Practitioner AI August 2013, https://aipractitioner.com/wp-content/uploads/2016/05/aipaug13-ai-in-asia-imposed-v-self-generated-change.pdf. Accessed 20 Dec 2024. 7. “Blue…

…intellectual property, are usually immobile. VRIO framework (Please visit our article on VRIO framework for more information.) Although having heterogeneous and immobile resources is critical in achieving competitive advantage, it…

…Customer Satisfaction Levels?”. Hubspot, https://blog.hubspot.com/service/customer-satisfaction-levels-by-industry#best-and-worst-satisfaction-levels. Accessed 15 Apr 2025. 3. “Services Marketing Integrating Customer Focus Across the Firm”. Valarie A. Zeithaml, Mary Jo Bitner and Dwayne Gremler, https://www.amazon.com/Services-Marketing-Integrating-Customer-Across/dp/0078112109. Accessed 15…

…of face-to-face interaction. Interpersonal channels are more effective in persuading individuals to accept new ideas. Studies indicate that people are strongly influenced when they share something in common with the…

…Wikipedia, https://en.wikipedia.org/wiki/Armand_V._Feigenbaum. Accessed 08 Oct 2023 14. “Kaoru Ishikawa”. Wikipedia, https://en.wikipedia.org/wiki/Kaoru_Ishikawa. Accessed 05 Oct 2023 15. “Philip B. Crosby”. Wikipedia, https://en.wikipedia.org/wiki/Philip_B._Crosby. Accessed 05 Oct 2023 16. “Genichi Taguchi”. Wikipedia, https://en.wikipedia.org/wiki/Genichi_Taguchi….

…is to grow its share in the market. The company is new, so its structure is simple and made of a few managers and bottom-level workers who undertake specific tasks….

…Crispin and Janet Gregory, https://www.amazon.com/Agile-Testing-Practical-Guide-Testers/dp/0321534468. Accessed 22 May 2024. 7. “Agile Retrospectives”. Atlassian, https://www.atlassian.com/agile/scrum/retrospectives. Accessed 22 May 2024. 8. “Agile Retrospective Resource Wiki”. Retrospective Wiki, https://retrospectivewiki.org/. Accessed 22 May 2024….

…forces determine an industry structure and the level of competition in that industry. The stronger the competitive forces in the industry are, the less profitable it is. An industry with…

…importance) to 1.0 (high importance). The number indicates how important the factor is if a company wants to succeed in an industry. If there were no weights assigned, all the…

…is better to err on the side of ambition than make them seem achievable. If the plan is ambitious, it inspires people to think creatively, often leading to surprising, inspiring,…

…business unit. Before a diagnosis, it is also helpful to chart and list important units, individuals, or functions within the chosen boundary, making it clear who is inside, who is…

…out that the company, which has a competitive advantage, performs financially much better than other companies in the industry or better than the industry average. Some companies may achieve it…

…diverse industries and sectors. It aids in identifying critical issues, prioritizing tasks, and allocating resources effectively. Some examples use cases of Pareto Analysis are: Manufacturing Identifying major quality issues in…

…disruptive innovation is introduced, the marketing battle initially takes place at the level of the generic product—the things in the center. At this stage, the product is the hero in…

…company in the same industry value chain. What is horizontal integration? It is a type of integration strategies pursued by a company in order to strengthen its position in the…

…information might not be appropriate or beneficial for the individuals involved. Information Dissemination: When individuals disclose information within the Johari Window framework, there is a possibility that this information could…

…company is proactive. Writing a mission Creating a mission statement is an important first step in clearly identifying your business’ reason for being. It’s hard to do it right. Therefore,…

…the intervention Putting the implementation plan into action involves carrying out the ordered steps outlined below, implementing the change itself, and collecting the information that will indicate success. Review the…

…manufacturing company starts making intermediate goods for itself or takes over its previous suppliers, it pursues backward integration strategy. Firms implement backward integration strategy in order to secure stable input…

…The firm that competes through differentiation advantage will try to perform its activities better than competitors would do. If it competes through cost advantage, it will try to perform internal…

…constraints—help explore a system by underlining the roots that involve turning inputs into outputs [1]. CATWOE is valuable for uncovering insights in complex situations characterized by multiple goals, diverse perspectives, varying…

…a problem appears, the temptation is strong to blame it on what is easily evident while ignoring the hidden root cause(s). This tendency frequently results in suboptimal or temporary solutions,…

…forces, which are against tax reductions, may be elected in the next years’ elections Import restrictions will increase in 2022 Government is increasing its funding to ‘specific’ industry Government is…

…all levels must understand. As many people as possible should be involved in the process because involvement leads to a stronger commitment to the company’s vision. After choosing the people…

…(or revenues) of your largest competitor in that industry. For example, if your competitor’s market share in the refrigerator’s industry was 25% and your firm’s brand market share was 10%…