This is Subway mission statement overview in 2013. For more information on how to write a mission statement, please refer to our article.
|Industries served||Fast food restaurants|
|Geographic areas served||Worldwide|
|Current CEO||Fred DeLuca|
|Revenue||$ 16.2 billion (2010)|
|Parent||Doctor’s Associates, Inc.|
|Main Competitors||McDonald’s Corporation, Burger King Worldwide Inc., Yum! Brand Inc., Wendy’s Company and many other companies.|
Subway is an American fast food restaurant chain that mainly sells submarine sandwiches (subs) and salads. It is owned and operated by Doctor’s Associates, Inc. (DAI). Subway is the largest single-brand restaurant chain globally and is the second largest restaurant operator globally after Yum! Brands.
Subway mission statement 2013
|“To provide the tools and knowledge to allow entrepreneurs to compete successfully in the Fast Food industry worldwide, by consistently offering value to consumers through providing great tasting food that is good for them and made the way they want it.”|
|Does it include…?|
|Technology||Concern for survival||Philosophy|
|Self-concept||Concern for public image||Employees|
|Does it mention values like…?||Customer or product-oriented?|
(This evaluation framework is composed of the guidelines listed in our article: Mission Statement for Success)
Subway’s mission has scored 2.6 points out of 4.5, which is an average score in our evaluations. The mission includes customers, products and services, markets, concern for survival, philosophy and self-concept but lacks technology, concern for public image and employees components. It doesn’t mention any values used in our evaluation but provides them separately:
- Takes great pride in serving its customers and communities
- Seeks continuous improvement in all that it does
- Emphasis on an innovative, entrepreneurial approach to business
- Expects fairness and mutual respect in all our activities
- Acknowledges that the company’s success depends upon the initiative taken individually and the ability to work as a team.”
These Subway’s values guides company’s daily decisions and activities and mentions teamwork as their core value. Subway’s statement is customer-oriented, which means that the company is focused on satisfying customer needs and solving their problems.
Subway’s mission delivers what it’s supposed to and communicates relevant business information, including company’s core purpose, to its stakeholders.
- Subway (2013). Frequently asked questions. Available at: http://www.subway.co.uk/business/franchise/faqs.aspx