Mission statement of Lenovo

| September 14, 2013

This is Lenovo Group Limited mission statement overview in 2013. For more information on how to write a mission statement, please refer to our article.

Company Background

Name Lenovo Group Limited
Industries served Computer hardware and Electronics
Geographic areas served Worldwide
Headquarters China and U.S.
Current CEO Yang Yuanqing
Revenue $ 29.57 billion (2012)
Profit $ 472 million (2012)
Employees 27,000 (2012)
Main Competitors Apple Inc., Samsung Electronics Co., Microsoft Corporation, Dell Inc., Hewlett-Packard Company, Sony Corporation, Fujitsu Limited and many other companies.

Lenovo is a $30 billion electronics company and the world’s second-largest PC vendor. It employs 30,000 people, operates in more than 60 countries and serves customers in more than 160 countries. Lenovo has been the fastest growing major PC company for more than 3 years.


Lenovo mission statement 2013

“Our mission is to become one of the world’s great personal technology companies. We aspire to achieve this objective by leading in three key areas:
  • Personal Computers: Lead in PCs and be respected for our product innovation and quality.
  • Convergence: Lead the industry with an ecosystem of devices, services, applications and content for people to seamlessly connect to people and web content.
  • Culture: Become recognized as one of the best, most trusted and most well-respected companies to work for and do business with.”
Does it include...?
Customers Products/ Services Markets
No Yes Yes
Technology Concern for survival Philosophy
Yes No Yes
Self-concept Concern for public image Employees
Yes Yes Yes
Does it mention values like...? Customer or product-oriented?
Citizenship Teamwork Customer-oriented
No No Score
Excellence Integrity
No No 3.2/4.5

(This evaluation framework is composed of the guidelines listed in our article: Mission Statement for Success)


Lenovo has done a good job in creating their mission and has scored 3.2 points out of 4.5. The company only missed to mention who are company’s customers and didn’t include any of the values used in our evaluation, but provided them separately:

“Our values serve as the foundation of our company and define who we are and how we work. Principal among them are:

  • Serving Customers
  • Trust and Integrity
  • Teamwork Across Cultures
  • Innovation and Entrepreneurial Spirit”

These values indicate what guides Lenovo actions and decisions. The company mentions 2 values: integrity and teamwork that are also used in our evaluation. The statement is customer-oriented, meaning that the company is focused on providing solutions for customers rather than focused on producing and selling certain products. In overall, Lenovo’s mission is a well-crafted statement that answers the question of what is the core purpose of the company.