|Industries served||Beverages, Food|
|Geographic areas served||Worldwide|
|Current CEO||Indra Nooyi|
|Revenue||$ 65.492 billion (2012)|
|Profit||$ 6.178 billion (2012)|
|Main Competitors||The Coca-Cola Company, Dr Pepper Snapple Group, Inc., Mondelez International, Inc., Hansen Natural Corporation, National Beverage Corp., Kraft Foods Inc., The Kellogg Company, ConAgra Foods, Inc., Nestlé S.A. and many other companies.|
PepsiCo is a world leader in convenient snacks, foods and beverages.
PepsiCo mission statement 2013
|“Our mission is to be the world's premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.”|
|Does it include...?|
|Technology||Concern for survival||Philosophy|
|Self-concept||Concern for public image||Employees|
|Does it mention values like...?||Customer or product-oriented?|
(This evaluation framework is composed of the guidelines listed in our article: Mission Statement for Success)
PepsiCo’s mission has scored 2.6 points in our evaluation, which is an average score. The statement doesn’t include any information on who are the company’s customers, what technologies are used or competitive advantages that the PepsiCo has. The company mentions only one value, integrity, out of 4 values that are used in our evaluation. Yet, the main drawback of PepsiCo’s statement is that it’s product-oriented. Product-oriented unlike customer-oriented missions focus on what products to produce and services to provide to the market rather than satisfying customers’ needs. Product-oriented missions become obsolete if the company ventures into new product markets because it no longer accurately describes the company’s business.
Therefore, PepsiCo should improve their mission by adding the missing components and changing it to customer-oriented mission.