Dell Mission Statement

This is Dell Inc. mission statement overview in 2013. For more information on how to write a mission statement, please refer to our article.

Company Background

NameDell Inc.
LogoDell logo
Industries servedComputer hardware, Computer software, IT consulting, IT services
Geographic areas servedWorldwide
Current CEOMichael Dell
Revenue$ 63.07 billion (2012)
Profit$ 3.49 billion (2012)
Employees110,000 (2012)
Main CompetitorsApple Inc., Samsung Electronics Co., Ltd., Lenovo Group Limited, Hewlett-Packard Company, Sony Corporation, Fujitsu Limited and many other companies.

Dell Inc. is an American multinational computer technology corporation that develops, sells, repairs and supports computers and related products and services. The company is one of the largest technological corporations in the world and is listed as number 44 in the Fortune 500 list. It is the third largest PC vendor in the world after HP and Lenovo.


Dell mission statement 2013

“Our mission is to be the most successful IT systems company in the world by delivering the best customer experience in all markets we serve. In doing so, Dell will meet customer expectations of:
  • highest quality
  • leading technology
  • competitive pricing
  • individual and company accountability
  • best-in-class service and support
  • flexible customization capability
  • superior corporate citizenship”
Does it include…?
CustomersProducts/ ServicesMarkets
TechnologyConcern for survivalPhilosophy
Self-conceptConcern for public imageEmployees
Does it mention values like…?Customer or product-oriented?

(This evaluation framework is composed of the guidelines listed in our article: Mission Statement for Success)


Dell’s mission is evaluated 3.7 points out of 4.5, which is one of the highest scores in our evaluation. The statement includes all essential components except one, concern for employees. It is customer-oriented, enduring and unlike the most statements that don’t include any values, it mentions citizenship and integrity (as individual and company accountability) as corporate’s values. Dell’s mission clearly reveals company’s core purpose and what values guides its actions. In addition to the values mentioned in the mission, Dell is committed to improving its relationship with the environment and the community.


  1. Dell (2013). Download. Why Dell? Available at:

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