Facebook Mission Statement

This is Facebook, Inc. mission statement overview in 2013. For more information on how to write a mission statement, please refer to our article.

Company Background

NameFacebook, Inc.
LogoFacebook logo
Industries servedInternet
Geographic areas servedWorldwide
Current CEOMark Zuckerberg
Revenue$ 5.08 billion (2012)
Profit$ 53 million (2012)
Employees4,619 (2012)
Main CompetitorsTwitter, MySpace, Google+, LinkedIn, IGLOO, Bebo and many other companies.

Facebook, Inc. is an internet corporation, which runs the social networking website Facebook. Facebook became a public company after its record initial public offering (IPO) on February 2012. Facebook is the largest social networking website and has more than a billion active users. Facebook’s mission is to make the world more open and connected.


Facebook mission statement 2013

“Facebook’s mission is to give people the power to share and make the world more open and connected.”
Does it include…?
CustomersProducts/ ServicesMarkets
TechnologyConcern for survivalPhilosophy
Self-conceptConcern for public imageEmployees
Does it mention values like…?Customer or product-oriented?

(This evaluation framework is composed of the guidelines listed in our article: Mission Statement for Success)


Facebook’s mission is only a one-sentence statement that only includes company’s customers and markets. It scored 1.3 points out of 4.5 only because of a customer-oriented mission. The statement lacks the other 7 components of a comprehensive mission statement. There are no values mentioned in the mission statement so it’s not clear what guides Facebook’s actions and decision making. The statement is inspiring but too short and doesn’t address any stakeholders except the customers. Therefore, it serves as a poor communication tool, which is the main purpose of the mission in the first place. In order to improve their mission, Facebook should try to include at least following 4 components: philosophy, self-concept, concern for public image and employees.


  1. Facebook (2013). Product/Service. Available at: https://www.facebook.com/facebook

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