IKEA Mission Statement

This is IKEA International Group mission statement overview in 2013. For more information on how to write a mission statement, please refer to our article.

Company Background

NameIKEA International Group
LogoIKEA logo
Industries servedRetail
Geographic areas servedWorldwide
Current CEOMikael Ohlsson
Revenue€ 27.628 billion (2012)
Profit€ 3.202 billion (2012)
Employees139,000 (2012)
Main CompetitorsArgos, Ashley Furniture Home Stores, B&Q, Bob’s Discount, John Lewis, Pier 1 Import, Rooms To Go and many other companies.


IKEA mission statement 2013

IKEA’s mission and vision are the same statements:

“At IKEA our vision is to create a better everyday life for the many people. Our business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford them.”
Does it include…?
CustomersProducts/ ServicesMarkets
TechnologyConcern for survivalPhilosophy
Self-conceptConcern for public imageEmployees
Does it mention values like…?Customer or product-oriented?

(This evaluation framework is composed of the guidelines listed in our article: Mission Statement for Success)


IKEA’s mission has scored 2 points out of 4.5, which means that the company did a poor job creating its mission statement. The statement lacks 5 components: markets, technology, concern for survival, public image and employees. It doesn’t mention any values that are used in our evaluation and doesn’t address any stakeholders except customers. IKEA’s mission is customer-oriented, which means that the company is focused on satisfying customers and solving their problems. The biggest problem with company’s mission is that it’s also used as a vision, which is a different statement having its own purpose. Therefore, IKEA should create a separate mission statement, which should address many more stakeholders and provide information about all 9 components in it. Currently, the statement poorly communicates IKEA’s core purpose or ‘reason for being’ to its stakeholders.


  1. IKEA (2013). About IKEA. The Ikea Way. Available at: http://www.ikea.com/ms/en_US/about_ikea/the_ikea_way/our_business_idea/

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