Mission statement of Ford

| September 14, 2013

This is Ford Motor Company mission statement overview in 2013. For more information on how to write a mission statement, please refer to our article.

Company Background

Name Ford Motor Company
Industries served Automotive
Geographic areas served Worldwide
Headquarters U.S.
Current CEO Alan R. Mulally
Revenue $ 134.3 billion (2012)
Profit $ 5,665 billion (2012)
Employees 164,000 (2011)
Main Competitors Bayerische Motoren Werke AG, Chrysler Group LLC, Daimler AG, General Motors Company, Honda Motor Company, Nissan Motor, Tata Motors, Ltd., Toyota Motor Corporation, Volkswagen AG and many other automotive companies.

Ford Motor Company is one of the first American automotive companies that even today successfully manufactures and sells automobiles, trucks, buses and automotive parts. Ford is the second largest US automaker and the fifth largest vehicle seller in Europe and the world, based on 2010 vehicle sales.


Ford Motor Company mission statement 2013

“One Team.
People working together as a lean, global enterprise for automotive leadership, as measured by:
  • Customer, Employee, Dealer, Investor, Supplier, Union/Council, and Community Satisfaction

One Plan.

  • Aggressively restructure to operate profitably at the current demand and changing model mix;
  • Accelerate development of new products our customers want and value;
  • Finance our plan and improve our balance sheet;
  • Work together effectively as one team.

One Goal.
An exciting viable Ford delivering profitable growth for all.”

Does it include...?
Customers Products/ Services Markets
Yes Yes Yes
Technology Concern for survival Philosophy
No Yes No
Self-concept Concern for public image Employees
Yes Yes Yes
Does it mention values like...? Customer or product-oriented?
Citizenship Teamwork Customer-oriented
No Yes Score
Excellence Integrity
No No 3.2/4.5

(This evaluation framework is composed of the guidelines listed in our article: Mission Statement for Success)


Ford has recently changed its strategy and that is reflected in their mission: One Team. One Plan. One Goal. The company has a strong mission that includes 7/9 essential components and stresses teamwork as their main value. The mission is comprehensive and answers the question of what is the core purpose of Ford Company. The statement is customer-oriented, which means that it will be long lasting and won’t become obsolete if Ford would suddenly choose to expand into other automotive product markets. The statement also specifically addresses its key stakeholders in order to show that the company truly cares about them. In overall, Ford did a good job by crafting their mission statement.