Whole Foods Mission Statement

This is Whole Foods Market, Inc. mission statement overview in 2013. For more information on how to write a mission statement, please refer to our article.

Company Background

NameWhole Foods Market, Inc.
LogoWhole Foods logo
Industries servedGrocery and health food store
Geographic areas servedU.S., Canada, UK
Current CEOJohn Mackey
Revenue$ 11.699 billion (2012)
Profit$ 465 million (2012)
Employees73,000 (2012)
Main CompetitorsThe Kroger Co., Trader Joe’s Company, Sprouts Farmers Market, Inc. and many other companies.

Whole Foods Market is a dynamic leader in natural and organic foods, with more than 340 stores in North America and the United Kingdom.


Whole Foods mission statement 2013

Whole Foods Market doesn’t have an official mission statement, but expresses it through the core values:

“Our Core Values:
  • We sell the highest quality natural and organic products available
  • We satisfy, delight and nourish our customers
  • We support team member excellence and happiness
  • We create wealth through profits & growth
  • We serve and support our local and global communities
  • We practice and advance environmental stewardship
  • We create ongoing win-win relationships with our suppliers
  • We promote the health of our stakeholders through healthy eating education”
Does it include…?
CustomersProducts/ ServicesMarkets
TechnologyConcern for survivalPhilosophy
Self-conceptConcern for public imageEmployees
Does it mention values like…?Customer or product-oriented?

(This evaluation framework is composed of the guidelines listed in our article: Mission Statement for Success)


Whole Foods mission is one of the best statements in our list of evaluations. It provides 8 components and only lacks technology. It mentions teamwork (team member) and excellence as their values and provides a customer-oriented mission. Customer-oriented statements focus on satisfying customers’ needs rather than on what products to sell or services to offer (product-oriented missions). The mission does a good job by addressing as many stakeholders as possible and showing its concern for social and environmental responsibility.

All of this results in a comprehensive mission that communicates company’s core purpose and other essential information to all stakeholders. If the Whole Foods uses its mission as intended and lives by it, the company should experience many benefits from it.


  1. Whole Foods Market (2013). Our Core Values. Available at: http://www.wholefoodsmarket.com/mission-values/core-values

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