UPS Mission Statement

This is United Parcel Service of America, Inc. mission statement overview in 2013. For more information on how to write a mission statement, please refer to our article.

Company Background

NameUnited Parcel Service of America, Inc.
LogoUPS logo
Industries servedCourier
Geographic areas servedWorldwide
Current CEOScott Davis
Revenue$ 54.1 billion (2012)
Profit$ 807 million (2012)
Employees397,000 (2012)
Main CompetitorsDeutsche Post AG, FedEx Corporation, TNT Express N.V., United States Postal Service and many other companies.

UPS is a global company with one of the most recognized and admired brands in the world. It has become the world’s largest package delivery company and a leading global provider of specialized transportation and logistics services. Every day, it manages the flow of goods, funds, and information in more than 200 countries and territories worldwide.


UPS mission statement 2013

“What We Seek to Achieve:
  • Grow our global business by serving the logistics needs of customers, offering excellence and value in all that we do.
  • Maintain a financially strong company-with broad employee ownership-that provides a long-term competitive return to our shareowners.
  • Inspire our people and business partners to do their best, offering opportunities for personal development and success.
  • Lead by example as a responsible, caring, and sustainable company making a difference in the communities we serve.”
Does it include…?
CustomersProducts/ ServicesMarkets
TechnologyConcern for survivalPhilosophy
Self-conceptConcern for public imageEmployees
Does it mention values like…?Customer or product-oriented?

(This evaluation framework is composed of the guidelines listed in our article: Mission Statement for Success)


UPS mission is evaluated 3.6 points, indicating strong and comprehensive mission statement. It includes 8 out of 9 components, only lacking technology. The company mentions excellence as their value in the mission and additionally provides other values that guide UPS decisions:

  • Integrity
  • Teamwork
  • Service
  • Quality and Efficiency
  • Safety
  • Sustainability
  • Innovation

The company mentions integrity and teamwork as their values as well, yet they should be included in the statement to count in our evaluation. The statement is customer-oriented, which means that it focuses on customer needs and solving their problems rather than what product to produce or services to offer. UPS addresses many stakeholders, including employees, share owners, customers, communities and partners, which is exactly what a mission should do.


  1. UPS Pressroom (2013). UPS’s values, mission and strategy. Available at:’s+Values,+Mission,+and+Strategy

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