Mission statement of Dell

| September 14, 2013

This is Dell Inc. mission statement overview in 2013. For more information on how to write a mission statement, please refer to our article.

Company Background

Name Dell Inc.
Industries served Computer hardware, Computer software, IT consulting, IT services
Geographic areas served Worldwide
Headquarters U.S.
Current CEO Michael Dell
Revenue $ 63.07 billion (2012)
Profit $ 3.49 billion (2012)
Employees 110,000 (2012)
Main Competitors Apple Inc., Samsung Electronics Co., Ltd., Lenovo Group Limited, Hewlett-Packard Company, Sony Corporation, Fujitsu Limited and many other companies.

Dell Inc. is an American multinational computer technology corporation that develops, sells, repairs and supports computers and related products and services. The company is one of the largest technological corporations in the world and is listed as number 44 in the Fortune 500 list. It is the third largest PC vendor in the world after HP and Lenovo.


Dell mission statement 2013

“Our mission is to be the most successful IT systems company in the world by delivering the best customer experience in all markets we serve. In doing so, Dell will meet customer expectations of:
  • highest quality
  • leading technology
  • competitive pricing
  • individual and company accountability
  • best-in-class service and support
  • flexible customization capability
  • superior corporate citizenship”
Does it include...?
Customers Products/ Services Markets
Yes Yes Yes
Technology Concern for survival Philosophy
Yes Yes Yes
Self-concept Concern for public image Employees
Yes Yes No
Does it mention values like...? Customer or product-oriented?
Citizenship Teamwork Customer-oriented
Yes No Score
Excellence Integrity
No Yes 3.7/4.5

(This evaluation framework is composed of the guidelines listed in our article: Mission Statement for Success)


Dell’s mission is evaluated 3.7 points out of 4.5, which is one of the highest scores in our evaluation. The statement includes all essential components except one, concern for employees. It is customer-oriented, enduring and unlike the most statements that don’t include any values, it mentions citizenship and integrity (as individual and company accountability) as corporate’s values. Dell’s mission clearly reveals company’s core purpose and what values guides its actions. In addition to the values mentioned in the mission, Dell is committed to improving its relationship with the environment and the community.